Every term we use, defined in 1-3 sentences. Built for fast scanning and AI citation.
A digital model of a real person's face and voice, trained from source media, that can produce new content in that person's likeness.
Synthetic media — usually video or audio — that depicts a real person doing or saying something they did not actually do, without their consent.
A service model where an external team handles the full content production lifecycle — strategy, scripting, production, posting — on behalf of a client.
A video format where one person speaks directly to the camera — the dominant format for short-form social content.
The process of training an AI model on a person's voice so it can produce new speech in that voice from any text input.