DFY Content

An open letter to founders who hate filming

Why two hours of your time is now worth a year of content.

Dear founder,

If you've made it to this page, I'm going to assume something about you. You know you should be posting more. You know your audience is on TikTok, Instagram, and LinkedIn — and that they're finding somebody else's face instead of yours.

And you've probably tried. You've set the iPhone up on a tripod, blocked off a morning, recorded 14 takes, hated all of them, edited one, posted it, watched it flop, and quietly retreated.

I'm writing to tell you there's a better way. And it takes two hours. Once.

Here's what we actually do.

You sit down with our team — in person, or over a video call — for one 1-2 hour studio session. We capture your face, the way you actually talk, the linguistic tics that make you, you. This becomes the corpus.

From that point on:

Thirty pieces a month. In your voice. For the next twelve months. From a single two-hour session you'll do exactly once.

See if I qualify →60-second qualification. No commitment.

What this is worth, plainly.

A content team — strategist, scriptwriter, videographer, editor, social manager — costs $20,000–40,000 a month to assemble in 2026. We replace four of those five roles. The studio session is the only piece of you that's required.

We're not the cheapest option. Our floor is $2k/mo because the work behind that price tag is real. Below that, we can't deliver something we'd stand behind. We're honest about that — it's the first question we ask on the qualifier.

Who this is for.

Founders, operators, coaches, consultants — anyone whose face should be on social, but whose calendar is already at capacity. If you'd rather spend your hours on the business than on a tripod, we built this for you.

If you can't carve out two hours of your time — even once — this is not for you, and I'll tell you that straight on the qualifier.

Run the 60-second check →Takes about 60 seconds. We're honest if it's not a fit.

P.S. — If you read this far and you're still on the fence, here's the short version: two hours of your life, in exchange for the year of content you should have been making. If that math doesn't move you, it's probably not the right time.